well, where to start...

ok granted its beta.

Graphics are sub-par, not even wow quality
Avatars are just weak, basic cookie cutter hero, bean pole or fatty.
and all the NPCs have stupid Anime eyes.

Voice acting is there, a ton of it, but its often flat and sometimes just silly
the dark/light thing just seems to be a timesink, more chances to select snappy comebacks to dialog but little else
sure your alignment moves, but then you have light sith and dark jedi with no impact of those decisions on the game it seems outside of scripted quests.

pets... everyone has a ******* pet, or companion... the SAME companions
my companion as a sith inquisitor was a big lummox who I had to fight in a quest.
he drones on and on about how he will devour my soul and how many planets he destroyed and so on, meanwhile he constantly pesters me about wanting to talk, but he'll only talk to me when I'm in a personal ship (you get these halfway through the game at lvl 25....) or a cantina. Who's got time to run across the map to a cantina so your companion will tell you in no uncertain terms that one day he will kill me....

now someone was asleep at the switch when they decided to give you a bigger companion in a 3rd person shooter who always stays behind you. news flash, when you put a large object in front of the camera it obscures smaller objects further away...

try and attack or loot something and fatso tells me he wants to talk in some alien language resembling German

the UI sucks, combat is clunky and overly complex.
everything is done with a right click, but if you go to equip that new 1000 credit item you purchased from a vendor without stepping away first, you just sold it back to them for 40 with no warning or confirmation.

its a typical greedy timesink MMO, I have never understood Lucas Arts aversion to people using vehicles in starwars mmos but its pretty damn weak to have to spend 70% of your game time slow walking across a planet, or paying to take a taxi to a location you could quickly walk to but the art assets make it impossible (seriously, pay to take a taxi to a location in your visual distance, but you had to run across the map for 10 minutes to get here...)

the maps are ok, but the insane scale of the maps just eat up your time.
and as I see it time sinks are there to make up tor content that's too easy to power level through

and I didn't even get past level 10, just left the noob area and saw more "go do this task 500 miles away and if you are too low a level to do it go kill things until you aren't"

Lucas knows the biz, hes given up on the dream and now just wants the merch money, and his fortune was made on licensing products sold to 6-14 year olds. and that is pretty much what TOR is, it will be huge with the kiddies, but there isn't enough intelligence or depth for a serious gamer. its just level up to 50 and craft or duel for an endgame.

I could come up with more but nobody reads OOPE anyhow